Search Engine

Marketing

SEO | Business | PPC

Search Engine Optimisation

With Search Engines such as Google, Bing, Yahoo Baidu and so many others; search engine optimisation (SEO) is one of the hot topics on most website owners lips when it comes to marketing a business online.

In today’s online world, proper search engine optimisation is key to getting your content seen. From the art of crafting keyword-rich titles that grab attention in Google searches all the way down to ensuring you’re providing consistent quality information – SEO can give any website an edge on their competition.

Most people who have a website or trade online have used a search engine like Google, more often than not the top results shown at the top of the page are sponsored ads. However, below those paid advertisements you’ll find relevant organic content driven by SEO. These are a different form of marketing and is normally referred to as SEM (search engine marketing) or PPC (pay-per-click).

When it comes to search engine results, every position makes a big difference. The top spot on page one can receive up to 60% of all the total traffic for that query alone, almost double when compared with result number two and three. However, more than 95% of searchers won’t click beyond page one; meaning even small improvements can change the volume of traffic your business receives.

Pay Per Click

Paid-per-click (PPC) advertising is a great way to get your brand and business noticed immediately. It can be done on search engines such as Google, where advertisers have the chance to bid for relevant keywords and have their adverts appear in top positions of SERPs when users are searching with those terms. Social media platforms like Facebook or Instagram also offer options for PPC advertisement, as well as display banners on websites which may appeal more directly to certain target audiences.

With PPC advertising, you can drive traffic to your website quickly and easily. Platforms approve ads on the same day so that maximum exposure is almost instantaneous – regardless of whether it’s a text ad via Google search, an image through Instagram or even a video featured on YouTube, boosting visibility by utilising multiple platforms in different formats could be just what your brand needs.

PPC advertising does bring you an immediate response where as SEO is more of a long term marketing strategy. Additionally it should be duly noted that whilst PPC will get you an immediate response in your marketing campaign when you stop this form of advertising your will no longer receive visitors to you website.

Local Business Listing

When it comes to advertising your business locally, online you have some really great opportunities. For local businesses, having a great online presence is paramount in today’s digital world. Google and Google Maps offer an easy solution to creating comprehensive listings with their Business Profile feature, allowing you to quickly establish yourself without any cost!

The term “Let’s Google It” is used hundreds and thousands of times per day around the world. We are sure you have been in a situation where you want to find a restaurant in a new town….. you pull out your phone and you type in to Google “restaurants near me” or your car stops working and you type in to your phone “garage near me” or “garages in your town”.

Proper optimisation of business pages is a key factor in ensuring they are visible to potential customers. Ensuring your page has the right elements and content can help you get found online, giving customers an easy way to connect with your products or services.

With Google My Business, any business – no matter the size can up their presence. Establishing an online profile with this tool makes it simple for people to find and connect with you!

It doesn’t need to stop there! With the inclusion of local SEO, even if your customer missed your business, they could find it in the natural searches and engage with you that way. We can help you with both of these marketing options.

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