Writing a blog for search engine optimization (SEO) and customers/visitors to read requires an understanding of both audiences. The key to successful blog writing is to provide relevant, valuable content that appeals to both readers and search engines.
For SEO purposes, you need to include keywords within the paragraphs, titles and subtitles. This will help readers find your blog more easily through internet searches but also enable the algorithms to index your article correctly.
Choosing Your Keywords and Phrases
Selecting appropriate keywords should be done with careful consideration; use words that are relevant to your topic without being too broad or too specific. Additionally, research keyword trends so you can create fresh content that aligns with up-to-date search patterns.
To get the most out of your article or maybe even a product page, you need to select keywords specifically tailored for both your target audience and your business objectives. Even within similar industries, different websites require distinct key phrases that can set them apart from a competitor in search engine rankings – giving a competitive edge with regards to relevance and visibility!
Research Tools For Keywords and Phrases
Everyone loves a free tool and Google knows how to provide them. A great resource at your fingertips is the Discover New Keywords tool. Here you can enter a keyword or phrase and get more related keyword.
The great thing about this tool is it also gives you information on;
- Average Monthly searches
- 3 and 12 month search volume change
- Competition level
All this information can help you to understand if the keyword/phrase has value for both searches and your business.
Unleash the power of Longtail Keywords
Long tail keywords are powerful phrases for capturing niche audiences. By leveraging phrases of three to five words, you can tap into highly specific search queries and make your campaigns more targeted with less competition in comparison to generic terms.
Remember long tail keywords may not get as much attention, but they are more likely to lead directly to conversions than broader informational terms. Don’t let their seeming unimportance fool you – these overlooked phrases can be your secret conversion powerhouses!
When it comes to providing information articles for customers, focus on quality over quantity. Your goal should be to educate readers on a given topic, provide helpful advice, and answer any questions they may have. The content should also be engaging and easy to read. Write in a conversational tone and use images or videos when appropriate.
By focusing on your reader, you can create blog posts which are beneficial to them and the information they are searching for.
A Good Customer Content Article Idea
As an example you could consider writing an article about a responsible body within your industry. We recently used this to write an article about the SSAIB (Security Systems and Alarms Inspection Board) for an alarm installation company. The article discussed who the company was, what they do and how they could benefit from the body within the industry.
When writing this type of article, be sure to ensure that you include lots of relevant information for the reader, as well as keywords…… but don’t overdo it, remember the article is for your reader and to provide rich content for your website, NOT to just get you listed in the search engines!
By focusing on the customer/reader first and then SEO, you can create blog posts that are beneficial for both readers and search engines alike. As you continue writing your blog, remember that concise yet informative content is best for long-term success.
With the proper planning, you can create content that appeals to both audiences and establishes your brand.